The Digital Exhibitions Taking London by Storm This Summer
As we continue to emerge from lockdown life, the art world has never been more dynamic with the rise in digital art. COVID-19 has digitised the world more than ever before and provided an environment for reflection and creation, and this has brought with it a whole host of new opportunities, including to the world of art.
Image Source: Mexican Geniuses
With these new ideas and refreshed creativity, interactivity in exhibitions has skyrocketed, and people can engage more personally with installations. Whether through travelling to another country to see the Mona Lisa on a virtual tour in the Louvre, or, in more post-lockdown times, engaging in an immersive digital experience, there are no limits in this blurring of the virtual and physical in art.
Immersive experience exhibitions have been popping up everywhere. Perhaps the most viral example was the Van Gogh Immersive Experience, where visitors flocked to see the Dutch artist’s famous works projected in a 3D space across whole walls, or LUX at 180 The Strand to explore light and sound in their collaboration featuring digital artists with the SUUM project. Or perhaps you too saw scenes from Michaelangelo’s ceiling on your friends’ Instagram stories and wondered how they managed to fly to Rome, before realising it was in fact in London at the Sistine Chapel experience at Cannon Factory.
Connor Ray, a designer from London who has visited three immersive art exhibitions said on his experiences: “There’s a new level of immersion that can surround you. Rather than it being just a 2D body on a canvas, you can immerse your whole body in the art, which engages your senses and adds another dimension to the experience. It was definitely an eye-opening time; I hope to see more art like this in the future.”
After years of lockdown, and with the increased use in social media spreading connection and trends, art aficionados found themselves wanting to immerse themselves in creativity from the outside world more than ever before. These exhibitions present an opportunity to escape the mundane life and enter into the works of art themselves. Immersive art installations may be a newer phenomenon, but they don’t seem to be stopping anytime soon. This is just the beginning of art’s new reality and has ushered in a new era of excitement to the post-lockdown cultural scene.
Looking at getting one-to-one with immersive art? We searched for some of the must-visited digital exhibitions you can experience this summer:
Japanese artist Yayoi Kusama wows the Tate Modern with a sparkling interactive experience in the shape of her two immersive rooms, Infinity Mirrored Room – filled with the Brilliance of Life, and Chandelier of Grief. Enter into a world of infinity, exploring light and darkness with these beautifully curated mirror rooms. With its viral popularity, you may have seen this exhibition on every corner of social media lately, and with each ticket release selling out within a few hours, this exhibit is must-see!
£10 | £5 Tate Member
Until 12th June 2022.
One of the most highly anticipated installations this year – get ready for Mexican Geniuses: A Frida and Diego Immersive Experience. Building on the popularity of the similar Van Gogh Immersive Experience, expect a bright & dynamic show of the Mexican artists’ most famous works in an interactive celebration of the painters’ legacies. With an additional VR experience taking visitors to the places and faces that inspired many of Frida and Diego’s paintings, it is sure to take immersive to a whole new level. This is not one to miss, make sure to get your tickets now.
£19.90 | £13.70 concession
From April 2022
For those who’ve always wanted to touch the work at exhibitions, now you can! Creative experiential design duo A.A. Murakami have arrived in London with a showstopping spectacle of multisensory art. In a culmination of technology, engineering, light, touch and sound, you’ll be able to immerse yourself in an urban forest of mechanical trees, a specially designed soundtrack and scented bubbles. Get ready to involve all your senses in a taste of innovative interaction as you wander around the installation set in London’s Burlington Gardens.
Tickets range from £8.50 – £15, with cheaper rates online and on weekdays.
The Design Museum’s upcoming immersive Netflix exhibition will give you an insight into what made Netflix go from a video rental service to the No1 online streaming service in the world. Expect a spectacular showcase of its design journey, all through looking at its fan-favourites. One that’s certain to fill up quick, make sure to stay tuned for more details to be announced in the run-up to Summer.
Prices TBA | Summer 2022
Similar to the incredibly popular Immersive Experiences featuring the likes of Frida Kahlo and Van Goh, this digital installation promises to let you get up close and personal with modernist artist Gustav Klimt like never before. With a 360-digital moving show, enjoy the floor-to-ceiling projections and step into a new reality inside of Klimt’s famous paintings. Another unmissable experience, make sure to book your tickets now.
£19.90 | £13.70 concession
From July 2022
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