Unfiltered by Cohorted: Vieve La Vie with Jamie Genevieve
Cohorted’s host, Ximena, talks to Jamie about the evolution of her career so far. She explains what makes VIEVE different…
Jamie Genevieve is a YouTuber turned makeup mogul. Having trained as a makeup artist, Jamie developed an unbreakable bond with her clients, and to this day, she has a deep connection with her loyal social media audience.
Her makeup brand VIEVE was born from an innate passion for artistry, and a deep understanding of the positive impact makeup can have.
Cohorted’s host, Ximena, talks to Jamie about the evolution of her career so far. She explains what makes VIEVE different, what her hero products are and why her company is a labour of love. Let’s take a deep dive into what inspired her to create a new beauty brand and why she felt that the industry was ready for VIEVE.
Find out what happened when one of her models had a skin breakout, what she loved about her wedding and how she coped when BBC Scotland tasked her to make a TV Documentary during the height of the pandemic.
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