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[eltd_dropcaps type=”normal” color=”” background_color=””]I[/eltd_dropcaps]n case you missed it, London has a new beauty playground, otherwise known as AFTERBeauty. Located on Piccadilly, it’s an Instagrammer’s paradise, and with over 5000 products for men and women, you’ll never want to leave.

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Arguably better than Boots and Sephora combined, AFTERBeauty is set over three levels. The ground floor is dedicated to all things makeup, complete with selfie-ready vanities so you can play with new, cult and classic products from the likes of Ciaté, Stila, Inika Organics and Milani, without the pressure of having to buy.

Upstairs you’ll find everything you need for your weekly bath plus hair tools, male grooming and the latest in beauty technology. It’s also home to their instore nail bar, which is best described as a lush millennial pink salon offering express and luxurious mani-pedis designed to suit a busy lifestyle.

In the basement, it’s all about skin care. Book in for a bespoke Dermalogica, Haute Custom Beauty, SkinCeuticals or SKININC facial, treat yourself to a Yumi Lashes lash lift or simply spend time drooling over their collection of K-beauty.

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The best part? If you’re not a local, you can shop their entire range online.

AFTERBeauty is located at 189 St James’ Piccadilly, London, W1J 9ES and online at www.afterbeauty.com.  

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