TikTok, the Gen Z platform taking the world by storm, is shaking up every industry; from fashion, to interiors, lifestyle, food, beauty and beyond. TikTok is shaping the trends of today, and with its laid-back approach to selling products it does it pretty damn well. Less of the glossy shelfies, millennial pink packaging and aesthetic product shots – TikTok sells products using minimal effort and everyday beauty addicts. 

TikTok has made inexpensive products fly off the shelves, but also the pricier products seen trending all over the platform seem to be worth every penny, if the tutorials are anything to go by.