A fresh Take on Sustainability

Just like Cohorted, fresh takes regular strides to become more sustainable. The company is actively aware of its impact on the planet as a leading skincare brand. After all, beauty shouldn’t cost us the earth. 

The brand’s founders Lev Glazman and Alina Roytberg have always been inspired by natural ingredients and cultural traditions from around the world. And fresh has depended on the planet – and the people on it – to create safe, effective, and sensorial skincare backed by science since 1991. 

fresh’s sustainability program is focused on working responsibly with communities where it sources its hero ingredients, while also addressing climate action and eco-packaging. The brand has set short and long-term goals for each area that it is working to achieve before its 40th anniversary in 2031.  

An important piece of the brand’s ongoing sustainability work is itsmembership in the Union for Ethical Biotrade (UEBT). UEBT is a nonprofit association that promotes sourcing with respect and is partnering closely with fresh’sto identify and act on improvement opportunities for their skincare hero ingredients. 

What are fresh doing to stay sustainable?

fresh continues to implement sustainability efforts in every aspect of the brand, from its products to its shops. Here are just a few of the brand’s current achievements…  

  • 100% of fresh skincare hero ingredients are traceable to their specific geographical origin.
  • 84% of fresh shops have full LED lighting.
  • 73% of paper product packaging is certified from responsible managed forests.
  • 100% of gift set packaging is made with recycled materials or is recyclable

… and fresh is just getting started! The brand iscommitted to doing its part to leave the future generation with a world that is forever fresh. 

Discover fresh’s wide range of luxury skincare for yourself or to gift to others – there’s something for everyone.  Shop now at fresh.com/uk

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