A Guide to Serums With Q+A's Faye Purcell
Everything you need to know about serums by Faye Purcell, Product Development Chemist & skincare expert at Q+A (qandaskin.com)
About the brand:
Q+A Skincare products developed, formulated and manufactured from start to finish at their own eco-lab in Norfolk. They work with ingredient suppliers who are COSMOS certified, and products do not contain any parabens, petrochemicals, silicones, alcohol, synthetic fragrances or mineral oils. Sustainability is important when it comes to the brand. Product packaging including cartons, tubes, lids, glass jars and shipping packaging (from tissue paper to boxes) are all 100 per cent recyclable and they use soy ink on FSC certified paper. Conscious of the environment, every product you buy from them helps supports their tree replantation scheme.
1.
What are the key benefits of incorporating serums into your skincare routine?
Serums are lightweight, concentrated liquids formulated to help combat specific skin concerns, like dullness, congestion, or fine lines. Their water or gel-like texture and fluid consistency mean they can penetrate the skin quickly and easily. Serums are versatile – take the Q+A range, for example, which includes six different serums, all with their own unique skin benefits.
2.
What time of day should I use a serum?
The fantastic thing about serums is they are often very adaptable. Take a look at the ingredients when working out if a serum is better suited to day or night use. Antioxidant serums that contain ingredients like Vitamin C are great for daytime use, as they help protect your skin from environmental stressors. Serums that contain AHA’s (think glycolic, citric, lactic, malic acids) and BHA’s like salicylic acid are better suited to your PM regime, as they can make your skin more sensitive to UV rays. AHAs are ideal for those concerned with ageing, whereas BHAs are more about helping improve skin texture and any struggles with acne, blackheads, and spots.
3.
What is the difference between facial oil and serum?
You may think that facial serums and oils are interchangeable, but each serves distinct purposes. The primary goal of facial oil is to nourish, protect and moisturise the skin (less targeted results), whereas serums are formulated to help to combat specific skin concerns, like dullness, congestion, or fine lines. Serums tend to be lighter than oils as they have a water base, making them more suitable for daytime use.
4.
Can you use serum if you have sensitive skin?
Serums can be great for sensitive skin as long as you determine the right ingredients for your skin type. Avoid serums that contain chemical exfoliants (AHA’s) if your skin is sensitive, and opt for calming and hydrating ingredients, like Azelaic Acid and Hyaluronic Acid, to soothe a delicate complexion.
5.
Which type of serums is best for each skin type?
Serums can address an array of specific skin concerns. When considering the serums in the Q+A range, I would recommend:
Hydrating: The Hyaluronic Acid Facial Serum, formulated with hydrating hyaluronic acid and soothing aloe vera. We also use betaine to ensure our formula is non-sticky.
Anti-ageing: The Peptide Facial Serum helps to stimulate collagen, which is essential in any skincare regime focused on tackling fine lines and wrinkles.
Blemish-busting: The Azelaic Acid Balancing Serum is adept at protecting against unwanted, aggravating bacteria. It’s precisely what you need during a breakout!
Pore-minimising: The Zinc PCA Facial Serum contains a salt-based compound that helps control and balance oil levels on the skin, decongesting pores.
6.
Can you use too many serums at once?
You shouldn’t really need to use more than two serums in your regime to target your specific skin concerns. Many serums contain a potent level of ingredients and don’t need enhancing by layering more products on top. Pay particular attention to the number of products you are using that contain chemical exfoliants – one per regime is plenty, as your skin can quickly become irritated when over-exfoliated. My top tip is to follow with a moisturiser that suits your skin type to lock in the benefits of your favourite serum.
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