What is Greenwashing?

[eltd_dropcaps type=”normal” color=”” background_color=””]I[/eltd_dropcaps]’m sure by now, everyone connected to the internet is familiar with the term “fast fashion” and its detrimental impact on the planet. I’m here to tell you that it’s not your fault, but the fault of millionaire fashion companies that successfully brainwash us. The fast fashion industry is a mind-game, advertisement is more convincing than ever and as a society, we have the largest sum of disposable income than ever before.

eBay and Amazon launched the e-commerce industry back in 1995, when the entire online shopping market was valued at only $131 million. The Fashion and Apparel Industry Report estimated worldwide e-commerce revenue to reach $712.9 billion by 2022. We are living in an age where social media can make us feel so irrelevant for something as normal as repeating an outfit.